📄 Source: GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategy.php
<?php
/*
* Copyright 2014 Google Inc.
*
* Licensed under the Apache License, Version 2.0 (the "License"); you may not
* use this file except in compliance with the License. You may obtain a copy of
* the License at
*
* http://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS, WITHOUT
* WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the
* License for the specific language governing permissions and limitations under
* the License.
*/
namespace Google\Service\SA360;
class GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategy extends \Google\Model
{
/**
* Not specified.
*/
public const TYPE_UNSPECIFIED = 'UNSPECIFIED';
/**
* Used for return value only. Represents value unknown in this version.
*/
public const TYPE_UNKNOWN = 'UNKNOWN';
/**
* Commission is an automatic bidding strategy in which the advertiser pays a
* certain portion of the conversion value.
*/
public const TYPE_COMMISSION = 'COMMISSION';
/**
* Enhanced CPC is a bidding strategy that raises bids for clicks that seem
* more likely to lead to a conversion and lowers them for clicks where they
* seem less likely.
*/
public const TYPE_ENHANCED_CPC = 'ENHANCED_CPC';
/**
* Used for return value only. Indicates that a campaign does not have a
* bidding strategy. This prevents the campaign from serving. For example, a
* campaign may be attached to a manager bidding strategy and the serving
* account is subsequently unlinked from the manager account. In this case the
* campaign will automatically be detached from the now inaccessible manager
* bidding strategy and transition to the INVALID bidding strategy type.
*/
public const TYPE_INVALID = 'INVALID';
/**
* Manual bidding strategy that allows advertiser to set the bid per
* advertiser-specified action.
*/
public const TYPE_MANUAL_CPA = 'MANUAL_CPA';
/**
* Manual click based bidding where user pays per click.
*/
public const TYPE_MANUAL_CPC = 'MANUAL_CPC';
/**
* Manual impression based bidding where user pays per thousand impressions.
*/
public const TYPE_MANUAL_CPM = 'MANUAL_CPM';
/**
* A bidding strategy that pays a configurable amount per video view.
*/
public const TYPE_MANUAL_CPV = 'MANUAL_CPV';
/**
* A bidding strategy that automatically maximizes number of conversions given
* a daily budget.
*/
public const TYPE_MAXIMIZE_CONVERSIONS = 'MAXIMIZE_CONVERSIONS';
/**
* An automated bidding strategy that automatically sets bids to maximize
* revenue while spending your budget.
*/
public const TYPE_MAXIMIZE_CONVERSION_VALUE = 'MAXIMIZE_CONVERSION_VALUE';
/**
* Page-One Promoted bidding scheme, which sets max cpc bids to target
* impressions on page one or page one promoted slots on google.com. This enum
* value is deprecated.
*/
public const TYPE_PAGE_ONE_PROMOTED = 'PAGE_ONE_PROMOTED';
/**
* Percent Cpc is bidding strategy where bids are a fraction of the advertised
* price for some good or service.
*/
public const TYPE_PERCENT_CPC = 'PERCENT_CPC';
/**
* Target CPA is an automated bid strategy that sets bids to help get as many
* conversions as possible at the target cost-per-acquisition (CPA) you set.
*/
public const TYPE_TARGET_CPA = 'TARGET_CPA';
/**
* Target CPM is an automated bid strategy that sets bids to help get as many
* impressions as possible at the target cost per one thousand impressions
* (CPM) you set.
*/
public const TYPE_TARGET_CPM = 'TARGET_CPM';
/**
* An automated bidding strategy that sets bids so that a certain percentage
* of search ads are shown at the top of the first page (or other targeted
* location).
*/
public const TYPE_TARGET_IMPRESSION_SHARE = 'TARGET_IMPRESSION_SHARE';
/**
* Target Outrank Share is an automated bidding strategy that sets bids based
* on the target fraction of auctions where the advertiser should outrank a
* specific competitor. This enum value is deprecated.
*/
public const TYPE_TARGET_OUTRANK_SHARE = 'TARGET_OUTRANK_SHARE';
/**
* Target ROAS is an automated bidding strategy that helps you maximize
* revenue while averaging a specific target Return On Average Spend (ROAS).
*/
public const TYPE_TARGET_ROAS = 'TARGET_ROAS';
/**
* Target Spend is an automated bid strategy that sets your bids to help get
* as many clicks as possible within your budget.
*/
public const TYPE_TARGET_SPEND = 'TARGET_SPEND';
/**
* Output only. The ID of the bidding strategy.
*
* @var string
*/
public $id;
protected $maximizeConversionValueType = GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversionValue::class;
protected $maximizeConversionValueDataType = '';
protected $maximizeConversionsType = GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversions::class;
protected $maximizeConversionsDataType = '';
/**
* Output only. The name of the bidding strategy.
*
* @var string
*/
public $name;
/**
* Output only. The ID of the Customer which owns the bidding strategy.
*
* @var string
*/
public $ownerCustomerId;
/**
* Output only. descriptive_name of the Customer which owns the bidding
* strategy.
*
* @var string
*/
public $ownerDescriptiveName;
/**
* Output only. The resource name of the accessible bidding strategy.
* AccessibleBiddingStrategy resource names have the form:
* `customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}`
*
* @var string
*/
public $resourceName;
protected $targetCpaType = GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetCpa::class;
protected $targetCpaDataType = '';
protected $targetImpressionShareType = GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetImpressionShare::class;
protected $targetImpressionShareDataType = '';
protected $targetRoasType = GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetRoas::class;
protected $targetRoasDataType = '';
protected $targetSpendType = GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetSpend::class;
protected $targetSpendDataType = '';
/**
* Output only. The type of the bidding strategy.
*
* @var string
*/
public $type;
/**
* Output only. The ID of the bidding strategy.
*
* @param string $id
*/
public function setId($id)
{
$this->id = $id;
}
/**
* @return string
*/
public function getId()
{
return $this->id;
}
/**
* Output only. An automated bidding strategy to help get the most conversion
* value for your campaigns while spending your budget.
*
* @param GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversionValue $maximizeConversionValue
*/
public function setMaximizeConversionValue(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversionValue $maximizeConversionValue)
{
$this->maximizeConversionValue = $maximizeConversionValue;
}
/**
* @return GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversionValue
*/
public function getMaximizeConversionValue()
{
return $this->maximizeConversionValue;
}
/**
* Output only. An automated bidding strategy to help get the most conversions
* for your campaigns while spending your budget.
*
* @param GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversions $maximizeConversions
*/
public function setMaximizeConversions(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversions $maximizeConversions)
{
$this->maximizeConversions = $maximizeConversions;
}
/**
* @return GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyMaximizeConversions
*/
public function getMaximizeConversions()
{
return $this->maximizeConversions;
}
/**
* Output only. The name of the bidding strategy.
*
* @param string $name
*/
public function setName($name)
{
$this->name = $name;
}
/**
* @return string
*/
public function getName()
{
return $this->name;
}
/**
* Output only. The ID of the Customer which owns the bidding strategy.
*
* @param string $ownerCustomerId
*/
public function setOwnerCustomerId($ownerCustomerId)
{
$this->ownerCustomerId = $ownerCustomerId;
}
/**
* @return string
*/
public function getOwnerCustomerId()
{
return $this->ownerCustomerId;
}
/**
* Output only. descriptive_name of the Customer which owns the bidding
* strategy.
*
* @param string $ownerDescriptiveName
*/
public function setOwnerDescriptiveName($ownerDescriptiveName)
{
$this->ownerDescriptiveName = $ownerDescriptiveName;
}
/**
* @return string
*/
public function getOwnerDescriptiveName()
{
return $this->ownerDescriptiveName;
}
/**
* Output only. The resource name of the accessible bidding strategy.
* AccessibleBiddingStrategy resource names have the form:
* `customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}`
*
* @param string $resourceName
*/
public function setResourceName($resourceName)
{
$this->resourceName = $resourceName;
}
/**
* @return string
*/
public function getResourceName()
{
return $this->resourceName;
}
/**
* Output only. A bidding strategy that sets bids to help get as many
* conversions as possible at the target cost-per-acquisition (CPA) you set.
*
* @param GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetCpa $targetCpa
*/
public function setTargetCpa(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetCpa $targetCpa)
{
$this->targetCpa = $targetCpa;
}
/**
* @return GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetCpa
*/
public function getTargetCpa()
{
return $this->targetCpa;
}
/**
* Output only. A bidding strategy that automatically optimizes towards a
* chosen percentage of impressions.
*
* @param GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetImpressionShare $targetImpressionShare
*/
public function setTargetImpressionShare(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetImpressionShare $targetImpressionShare)
{
$this->targetImpressionShare = $targetImpressionShare;
}
/**
* @return GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetImpressionShare
*/
public function getTargetImpressionShare()
{
return $this->targetImpressionShare;
}
/**
* Output only. A bidding strategy that helps you maximize revenue while
* averaging a specific target Return On Ad Spend (ROAS).
*
* @param GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetRoas $targetRoas
*/
public function setTargetRoas(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetRoas $targetRoas)
{
$this->targetRoas = $targetRoas;
}
/**
* @return GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetRoas
*/
public function getTargetRoas()
{
return $this->targetRoas;
}
/**
* Output only. A bid strategy that sets your bids to help get as many clicks
* as possible within your budget.
*
* @param GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetSpend $targetSpend
*/
public function setTargetSpend(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetSpend $targetSpend)
{
$this->targetSpend = $targetSpend;
}
/**
* @return GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategyTargetSpend
*/
public function getTargetSpend()
{
return $this->targetSpend;
}
/**
* Output only. The type of the bidding strategy.
*
* Accepted values: UNSPECIFIED, UNKNOWN, COMMISSION, ENHANCED_CPC, INVALID,
* MANUAL_CPA, MANUAL_CPC, MANUAL_CPM, MANUAL_CPV, MAXIMIZE_CONVERSIONS,
* MAXIMIZE_CONVERSION_VALUE, PAGE_ONE_PROMOTED, PERCENT_CPC, TARGET_CPA,
* TARGET_CPM, TARGET_IMPRESSION_SHARE, TARGET_OUTRANK_SHARE, TARGET_ROAS,
* TARGET_SPEND
*
* @param self::TYPE_* $type
*/
public function setType($type)
{
$this->type = $type;
}
/**
* @return self::TYPE_*
*/
public function getType()
{
return $this->type;
}
}
// Adding a class alias for backwards compatibility with the previous class name.
class_alias(GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategy::class, 'Google_Service_SA360_GoogleAdsSearchads360V0ResourcesAccessibleBiddingStrategy');
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